What Will You Do If Google My Business Does Not Understand Your Business?
Google My Business (GMB) is the lifeblood of most local organizations that want to be found online: According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals and customer ratings/reviews that make it possible for people to learn more about you without leaving Google’s search results. At the same time, Google My Business is not a perfect service. It often struggles with businesses that don’t fall into the two most common business types: storefronts where customers come to a permanent business location and service area businesses, where the business comes to the customer. A common case in point: pop-up shops, which are growing in number. Pop-up shops have taken hold for several reasons. They often provide customers surprise-and-delight experiences that are not always easy to pull off in traditional brick-and-mortar stores. They make it possible for bus