How Google Sandbox Affect New Sites?

Google Sandbox:

 Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites.



The main idea behind it is that new websites may not be as relevant as the old ones. Moreover, some of them may even be spam.

While Google has never confirmed the existence of such a system, many SEOs believe that it exists. They claim so because they have seen such effects on websites that they are trying to rank. This is why it is extremely difficult to avoid being placed in the Google Sandbox when your domain is new.

So, does Google Sandbox still exist in 2019? If it still does, how do you avoid getting affected by it? Let’s take a deeper look into it.

The history of Google Sandbox:

In 2004, a lot of SEOs found that their new websites weren’t ranking well on Google during their first few months. And this happened in spite of the best of their efforts. While their websites were easily indexed by Google, they weren’t able to rank well for even low-competition keywords. On the flip side, they were ranking well on other search engines such as Yahoo and Bing.

This effect of Google Sandbox lasted for several weeks and months and it varied for each website. The idea of such a system made sense because Google aimed to provide only the most authoritative and quality content to its users. Rand Fishkin from Moz believed that SEOmoz was in Google Sandbox for about nine months. This happened in spite of having a good backlink profile.

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